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Snow tire, Mild tire, Extra long distance wear-resisting tire...... In the manufacturing workshop of Shandong Wanda Boto Tire Co., Ltd, the customers can find all kinds of tires that meet the needs of different road conditions. On 21st of September, "Supply side·Shandong policy -- the 12th China Internet Media Shandong Line", the Western team visit Shandong Wanda Boto Tire Co., LTD, witness the transformation of a small tire on the supply side.

As a traditional industry, Dongying Tire has been developing for many years. Facing the sustained downward pressure on the economy and all the industry is staying in depressed.

In the afternoon of 21st, the visiting group reached the plant of Wanda Boto, in the tire building workshop, The reporter saw, rows of the production equipment are busy running, can not see the end of the huge production line, after the precise processing procedure, a variety of new type of tire is born. Stand in front of the machine, the workers need to press a few buttons, blink of an eye a boxy rubber material was blown ", round and fat ", in this way, a brand new black tire shape is processed.

It’s known that, Wanda Boto Tire is one of the pillar industries of Wanda group, which has an annual output of 3 million all-steel radial truck tires, 15 million semi-steel radial car tires and 100,000 tires for construction machinery ability. Although the production equipment has reached the domestic first-class level, but the domestic and international tire market remains weak, tire excess capacity is already had to face the fact.

Since 2015, in accordance with the "Shandong tire industry transformation and upgrading of the implementation of the program," on the basis of a comprehensive assessment of flap production status, Wanda Boto has decisively shut down some production lines, dismantled equipment that could not meet demand, and eliminated backward production.After a period of effort, presented by Wanda Boto, parts enterprises adhere to the "addition and subtraction", eliminated backward production and grasp the strategy of "going out", the capacity utilization rate of the rubber tire industry in the city has increased from 74.2% to 93.5%.

On the other hand, Wanda Boto continuously optimize product structure,  adjust market structure, open up a new world in the overseas tire market, sales volume has hit a high record in this year, successfully realized the transformation and upgrading of the enterprise. Wanda Boto transforming old products, according to market demand, road condition information and driving requirements, the product has been upgraded in all aspects. On semi-steel tires, the company research snow tire, mild tire, white sidewall tire and white circle tire, etc., on all- steel tire, they aimed at overloading market demand, developed the products such as heavy-duty tire, ultra-long distance wear-resistant tires. In addition, Wanda Boto has been insisting on building brand for more than 10 years, striving to develop overseas markets, at present, there are brands BOTO, WINDA, ECED, YOTO, etc.. BOTO brand won the reputation of "Small Michelin" with its excellent quality in the foreign tire market.

It is the first step for the company to "go out" and strengthen cooperation and industrial layout. At present, Wanda Boto reserve 500,000 mu of rubber plantation in Thailand, Indonesia, Malaysia; 2 billion yuan project is building up in Malaysia, To achieve the sale of real estate through the transfer of advantageous production capacity, we have also established large export bases in South Africa and other places. Wanda Boto implements the whole industrial chain layout of raw material supply, auxiliary material production, product production and product sales in the worldwide.

According to the staff in the first half of this year, Wanda treasure of all-steel tire sales rose nearly 40%, overfulfilled the mission objectives, off sales hit a high record. Currently, tires of Wanda Boto have passed 3C, ISO9001, American DOT, European ECE, Brazil INMETRO certification, products are exported to 162 countries and regions in the world, the world tire industry Top 75 of the consecutive 5 years， production capacity "breakout battle" has achieved remarkable results.