21st of September, "Supply side·Shandong policy -- the 12th China Internet Media Shandong Line", the Western team visit Shandong Wanda Boto Tire Co., LTD, the reporter understands, facing the downturn situation of domestic and foreign tire market, Wanda Boto eliminate rich capacity on the one hand, Innovate and develop new products, on the other hand, adhere to the strategy of" going out ", cooperate with the first tire brand in the world, not only created his own famous brand" small Michelin " , but also got obvious achievements on adjusting market structure, the production and sales volume have hit a high record this year.

According to the staff, Wanda Boto Tire is one of the pillar industries of Wanda group, which has an annual output of 3 million all-steel radial truck tires, 15 million semi-steel radial car tires and 100,000 tires for construction machinery ability. Although the production equipment has reached the domestic first-class level, but the domestic and international tire market remains weak, tire excess capacity is already had to face the fact. In accordance with the "Shandong tire industry transformation and upgrading of the implementation of the program," the overall objectives and requirements, Wanda Boto plans for existing industries, on the basis of a comprehensive assessment of flap production status,  in the existing tire products supporting the status of pad production , shut down part of the production line in 2015, dismantling equipments which can not meet the needs, effectively reduce energy consumption, and further eliminate backward production capacity.

On the other hand, Wanda Boto continuously optimize product structure, deepen industrial layout, and adjust market structure, open up a new world in the overseas tire market, successfully realized the transformation and upgrading of the enterprise. While developing new products, Wanda Boto transforming old products, according to market demand, road condition information and driving requirements, the product has been upgraded in all aspects. Take semi-steel tires for example, the company research snow tire, mild tire, white sidewall tire and white circle tire, etc., all- steel tire is aimed at overloading market demand, and developed the products such as heavy-duty tire, ultra-long distance wear-resistant tires. In addition, Wanda Boto has been insisting on building brand for more than 10 years, striving to develop overseas markets, at present, there are brands BOTO, WINDA, ECED, YOTO, etc.. BOTO brand, with its excellent quality, won the reputation of "Small Michelin" in the foreign tire market.

It is the first step for the company to "go out" and strengthen cooperation and industrial layout. At present, Wanda Boto reserve 500,000 mu of rubber plantation in Thailand, Indonesia, Malaysia; 2 billion yuan project is building up in Malaysia, To achieve the sale of real estate through the transfer of advantageous production capacity, we have also established large export bases in South Africa and other places. Wanda Boto implements the whole industrial chain layout of raw material supply, auxiliary material production, product production and product sales in the worldwide.

Results are obvious, this capacity "breakout" battle, according to the staff in the first half of this year, wanda treasure of all-steel tire sales rose nearly 40%, overfulfilled the mission objectives, off sales hit a high record. Currently, tires of Wanda Boto have passed 3C, ISO9001, American DOT, European ECE, Brazil INMETRO certification, products are exported to 162 countries and regions in the world, the world tire industry Top 75 of the consecutive 5 years.